Crisis communication for events: true stories for preparation and for emergencies

Fake news, shitstorms and Facebook: What can we learn from the world of crisis communication and crisis management?

Untruths or painful truths can spread at lightning speed – social media reactions are real within minutes. How do you deal with the onslaught of communication from the press, social media and the affected public when a crisis hits your congress or event? Steff Berger draws on her extensive experience and field reports. It shows how important communication is in a critical situation in today’s MICE industry and which mechanisms help to capture and direct communication. Internal, external and social media communication are important tools here. The expert shows how well-planned communication can save an event in a critical situation. It provides insight into the speed at which you need to respond and which messages are appropriate to positively influence behavior, perception and results.