POST COVID-19 – Crisis management and communication
COVID-19 has not only shaken the meetings industry to the core, but has also presented us all, the entire world, with new challenges. As things stand, the first events will take place in Germany again this fall. In the MICE industry, we are now asking ourselves what will happen after COVID-19 and what risks does the ‘new normal’ entail? And what do we as organizers, venues and agencies need to do to be well prepared for the new situation?
In the POST COVID-19 and MICE crisis management seminar with MICE crisis management expert Steff Berger, you will work together to draw up checklists and develop measures for your events. POST COVID-19 scenarios bring you closer to the topic of MICE crisis management. With interactive and practical exercises, you will learn how to best prepare for POST COVID-19 scenarios! In two parts, you will gain an insight into the most important POST- COVID-19 strategies.
Module I Post COVID-19 – Crisis Management and Module II Post COVID-19 Crisis Communication.
The Post COVID-19 Crisis Communication module can be booked additionally. The prerequisite is participation in Module I.
Steff Berger combines crisis management with many years of event and conference experience and systemic coaching and training. A lively exchange between the participants, group discussions and sound background knowledge are part of this seminar.
Steff Berger has been an event and conference manager, certified crisis manager, systemic coach and trainer for 19 years and has developed a special MICE crisis management system for events.
Contents Module I (2 days)
Crisis management means that we prepare for the worst before the crisis and have tools during the crisis that enable us to act, react and manage the situation. That is why it is so important to prepare for the COVID-19 transition situation now. Module I deals with the topic of MICE crisis management.
- What is crisis management and what does MICE crisis management mean?
- What is a MICE crisis team?
- The phases of a crisis
- The 4 post-COVID-19 scenarios
- Why do we need POST COVID-19 strategies
- Development of checklists and measures
- Implementation of the measures
- Reputation management during POST COVID-19
- Stakeholder analysis
- External consultants for post-COVID -19 events
Contents of Module II (1 day)
Crisis communication is the most important component of crisis management, which is why this module is dedicated exclusively to the topic of communication.
- What is crisis communication?
- Post COVID – Crisis communication strategy
- Post COVID-19 social media
- Internal and external communication as the key to crisis management.
- How effective communication in a crisis can positively influence the behavior of participants, the results and the public perception of your event.
Methodology
- Lecture
- Group work
- Discussion
Target group
The seminar is aimed in particular at managing directors, venue operators and project managers in the MICE industry.