Day 1: August 28th, 10:15-11:00 am
Topic: Crisis Management – How Effective Communications Will Save Your Event
Location: China National Convention Center – Conference Room 2
European Crisis Management expert Steff Berger draws from her direct experiences to show how communications in a critical situation are more important than ever in today’s MICE industry, and how you can use it effectively. Social media can spread misinformation, panic or ridicule in minutes – how can you protect your event, your people and your reputation?
Internal, external and social media communications are vital tools in crisis management. Steff highlights how effective communication can rescue an event in a critical situation and shares her insights into the speed you need to react and the kind of messages you should send out to positively influence behaviour, perceptions and outcomes.
In her presentation, Steff discusses:
> How internal, external and social media communication – by staff, participants, stakeholders, and the media – is the key to crisis management.
> The speed you need to react on social media and the kind of messages you should send out to take ownership of a crisis.
> How introducing a ‘crisis culture’ into your event team can make them more aware of their roles and stronger together.
> How sending honest messages in a crisis can win trust, balance public perceptions of your event and create positive outcomes.
> Looking at ‘lessons learned’ – how debriefing and analysis after a critical situation is vital to your development as individuals and a team.
A specialist in Crisis Management as it relates to the conferences and events industry, Steff aims to help associations, conferences and event teams understand that creating a communications strategy for a range of challenging scenarios will give them greater confidence, readiness and team spirit, whether the unexpected occurs or not.
As she says: “Crisis Management is all in the preparation beforehand. If we can successfully avoid, handle or prevent an issue, we don’t have a crisis!”