ibtm WORLD

Fake News, False Alarms and Facebook: Real stories from the world of Crisis Communications and Management, and what we can learn from them

I am talking about how effective crisis management communication can save your event or conference. How can your marketing team deal with crisis communications if you do not have a PR team? And is your PR team ready for crisis communication?

https://bit.ly/2Owu5bo

I will be onsite on Tuesday and Wednesday at IBTM World and happy to meet. I am looking forward to meet friends, familiar faces in my session and new people. See you in BCN!!

#events #eventprofs #eventmanagement #MICEcrisismanagement

IBTM China

Feeling truly international this morning! 🙂 I am honourd to speak at ibtm CHINA 2019!

#events #eventprofs #eventmanagement #MICEcrisismanagement #unexpected #IBTMCHINA

距离IBTM China还剩:14天

重磅!国际知名风险管理#专家Steff Berger#将首次在IBTM China隆重开讲!如何有效进行危机公关#?如何进行风险管控,提升反恐意识?让Steff来告诉你!8月28-29日,北京·国家会议中心,欢迎报名参与!

点此了解会议详情:https://lnkd.in/gbj8Pza

点此报名成为观众:https://lnkd.in/f62iqSV

Have you ever been to China?

Photo: Sergi Briet

I’ll be speaking at IBTM China in Beijing on August 28-29th, and am delighted to present both my recent talks – on anti-terror tactics for congresses, and crisis communication strategies.

The sessions cover:

🕙 Everything to consider in a potential attack

📋 How to include anti-terror strategies in your crisis plan

📞 Planning your emergency communication

🙂 How to engage your whole team and not be afraid

 

As an expert in European cities and venues, I’m looking forward to feedback from around the world. Will you be there?

#IBTMChina #MICEcrisismanagement #eventmanagement

 

#SHARINGISCARING

Photo: Michael Pasternack

 

#SHARINGISCARING

People don’t like talking about Crisis Management. Which is a shame, because when we do, something magical happens. Everyone learns from each other, and we see that sharing is caring.

Crisis management is prevention, and for MICE professionals it’s also reputation management.

It helps your team feel confident and ready for anything. And when your team feels happy, so will your delegates.

So, share your stories, learn from others and care for the people at your event. By sharing, we can help prevent a crisis, and limit damage.

Want to talk about Crisis Management?

Get in touch to learn more —> https://lnkd.in/e2sMy4D

#events #eventprofs #eventmanagement #MICEcrisismanagement #unexpected #IBTMCHINA

 

#WORKTOGETHER

Photo: Steff Berger

#WORKTOGETHER

Your event team might share common aims and goals, but do they have a common plan in the case of a crisis?

Would they take the right actions, according to a predetermined strategy, knowing what they need to do as individuals and together as a team?

We know a crisis can take many forms – from a social media storm to a bomb scare, an unexpected death or even a terrorist threat. So it’s vital to make sure your team is prepared for anything, and knows they can rely on each other for support if needed.

Integrating a Crisis Management culture into your event team will mean everyone involved – from the CEO to the front-of-house staff – will be aware of the role they need to play in a crisis, as well as each other’s strengths and what they can bring to any situation. It’s a matter of joining the dots.

Look at introducing a Crisis Management culture into your team and make sure everybody knows the actions they should take if a crisis happens. Get in touch to learn more.

Visit our sessions at #IMEX2019: http://bit.ly/2GgPLCF

#events #eventprofs #eventmanagement #crisismanagement #unexpected

#HOTTOPIC

Photo: Sergi Briet

 

#HOTTOPIC

What’s your crisis management plan for your next conference or event?

Crisis Management has become a hot topic. No fewer than 5 sessions at IMEX 2019 deal with challenging situations that could affect your credibility, your team and your organisation – from emergency evacuations to crisis comms, risk management and more.

Event organisers can integrate a Crisis Management culture into their teams, so everyone is aware of the role they can play in a crisis, as well as each other’s strengths in any situation.

Crisis Management is about preparation. If we can prevent an issue, then we don’t have a crisis – are you on top of it at your event? 🙂

Want to find out more? Catch Steff at #IMEX 2019 Info: bit.ly/2GgPLCF

#events  #eventmanagement #crisismanagement 

#CREATIVETHINKING

Photo: Steff Berger

#CREATIVETHINKING

What’s the one thing that will give you a greater chance of success in a crisis situation?

Creative thinking.

If instinctive reactions or standard procedures don’t work, then your brain could save the day.

In every set of scenario, think again about what options are available.

If there’s a negative social media storm around your event, aside from the ‘official’ messages you could send to take ownership of an issue, what photos could you post, or videos? What other channels could you use? What other people or institutions could you approach or tag?

What are your materials saying? How quickly can you react? Who do you need to connect with to change outcomes? How can your network help you? What about humour, or a personal touch?

Do you have a creative thinking toolbox in place to make the most out of your ideas? Your team or your venue will be much better prepared with some outside creative thinking. Get in touch to learn more.

Visit our sessions at #IMEX2019: http://bit.ly/2GgPLCF

#events #eventprofs #eventmanagement #crisismanagement #unexpected

#FAKENEWS

Photo: Michael Pasternack

 

#FAKENEWS

When it comes to social media, you probably know speed is everything. If misinformation, damaging opinion or fake news about your event is being posted on Twitter, Facebook or Instagram, then you need to move fast. Fake news spreads faster on social media than the truth – a team at MIT in Boston found that false news was re-tweeted around 70% more than the facts, and: “It took the truth about six times as long as falsehood to reach 1,500 people.” And it’s not bots doing the damage. Ordinary people like re-posting emotional or surprising items, because they are making a statement or they look ‘in the know’. So, the moment something bad appears, your team needs to stay on top of it. Find the feeds, monitor hashtags, respond accordingly and put out your own interesting messages to counteract it. Taking control of the information is the strongest thing you can do. Get in touch to or meet #IMEX19

More: http://bit.ly/2GgPLCF

#events #eventprofs #eventmanagement #crisismanagement #unexpected

#WALKTHETALK

In critical situations or in a crisis we should not waste time to identify who is the decision making authority and has the lead. #WALKTHETALK before any critcial situation and make sure you have defined the roles before the unexpected happen.

#WALKTHETALK

It sounds like a simple question, but the answer could change according the your circumstances.

In a crisis situation, it’s essential to understand who has the lead for any particular scenario. Someone who is familiar with the venue, the team and the event, and – more importantly – who the team all know and trust.

This is something you have to figure out in advance. Before the event, you’ll have developed the collaborative guidelines that your team will all work around, and whoever is in charge will have to step up and walk the talk when the time comes…

Having a key person in charge will keep your reactions calm and consistent, and will determine how you communicate with your staff, delegates and the city. You’ll be able to guarantee all people involved will send out the same messages at the same time, or follow the same plan.

Planning your hierarchy and points of contact in a Crisis Management situation will mean you and your teams have total clarity about who to look to when the unexpected happens. Aside from saving valuable time, it’ll prevent numerous useless discussions when you should actually be getting on with solving your crisis. Get in touch or meet us at #IMEX19 http://bit.ly/2GgPLCF

 

#events #eventprofs #eventmanagement #crisismanagement #unexpected #IMEX19