Anti-terrorism strategies for conferences, and communication strategies in a crisis.
Day 1 -August 28th, 10:15-11:00 am
Topic- Crisis Management: How Effective Communications Will Save Your Event
Location – China National Convention Center – Conference Room 2
European Crisis Management expert Steff Berger draws from her direct experiences to show how communications in a critical situation are more important than ever in today’s MICE industry, and how you can use it effectively. Social media can spread misinformation, panic or ridicule in minutes – how can you protect your event, your people and your reputation?
Internal, external and social media communications are vital tools in crisis management. Steff highlights how effective communication can rescue an event in a critical situation and shares her insights into the speed you need to react and the kind of messages you should send out to positively influence behaviour, perceptions and outcomes.
In her presentation, Steff discusses:
> How internal, external and social media communication – by staff, participants, stakeholders, and the media – is the key to crisis management.
> The speed you need to react on social media and the kind of messages you should send out to take ownership of a crisis.
> How introducing a ‘crisis culture’ into your event team can make them more aware of their roles and stronger together.
> How sending honest messages in a crisis can win trust, balance public perceptions of your event and create positive outcomes.
> Looking at ‘lessons learned’ – how debriefing and analysis after a critical situation is vital to your development as individuals and a team.
A specialist in Crisis Management as it relates to the conferences and events industry, Steff aims to help associations, conferences and event teams understand that creating a communications strategy for a range of challenging scenarios will give them greater confidence, readiness and team spirit, whether the unexpected occurs or not.
As she says: “Crisis Management is all in the preparation beforehand. If we can successfully avoid, handle or prevent an issue, we don’t have a crisis!”
Day 2 -August 29th, 1:00-1:45 pm
Topic- Expect the Unexpected –Anti-Terror Strategies for the MICE Industry
Location- China National Convention Center – Conference Room 1
If a terrorist threat or attack struck your conference or event, would you know what to do? European Crisis Management expert Steff Berger draws from her training in anti-terrorism and ATO risk assessment to outline all the possibilities and offer engaging tips for event organisers, venue managers and their teams to help them avoid or manage a crisis caused by a terror attack.
How you and your team plan for crisis events is just as important as how you react, and could prevent them altogether. Steff highlights how anticipating the terrorists’ needs and actions can inform the way you share information, configure your event and allow your team to have your delegates’ safety at the forefront of their minds so they can be ready should the unthinkable happen.
In her presentation, Steff discusses:
> What can we learn from previous terror threats and attacks?
> What you need to consider at every stage of a potential terrorist attack – from police response times to safe zones, exit management and more
> How to implement a risk analysis for each event based on potential terror activities and integrate anti-terrorism strategies into your crisis management planning
> The importance of involving city authorities, venue managers, event organisers and local police in all plans
> Preparing your information and emergency communication strategies – considering internal, external and social media messages
> How to be open but not afraid – it’s natural to want to avoid this topic, but more productive to engage all stakeholders
A specialist in Crisis Management as it relates to the European congress and events industry, Steff aims to help associations, conferences and event teams understand that being prepared for a terrorist attack – whether the unexpected occurs or not – will give them greater confidence, knowledge and team spirit.
As she says: “As event professionals, we cannot prevent unexpected situations happening, but we can educate people in how to deal with them. Our first duty is always to the people who come to our events.”