#CREATIVETHINKING

Photo: Steff Berger

#CREATIVETHINKING

What’s the one thing that will give you a greater chance of success in a crisis situation?

Creative thinking.

If instinctive reactions or standard procedures don’t work, then your brain could save the day.

In every set of scenario, think again about what options are available.

If there’s a negative social media storm around your event, aside from the ‘official’ messages you could send to take ownership of an issue, what photos could you post, or videos? What other channels could you use? What other people or institutions could you approach or tag?

What are your materials saying? How quickly can you react? Who do you need to connect with to change outcomes? How can your network help you? What about humour, or a personal touch?

Do you have a creative thinking toolbox in place to make the most out of your ideas? Your team or your venue will be much better prepared with some outside creative thinking. Get in touch to learn more.

Visit our sessions at #IMEX2019: http://bit.ly/2GgPLCF

#events #eventprofs #eventmanagement #crisismanagement #unexpected

#FAKENEWS

Photo: Michael Pasternack

#FAKENEWS

When it comes to social media, you probably know speed is everything. If misinformation, damaging opinion or fake news about your event is being posted on Twitter, Facebook or Instagram, then you need to move fast. Fake news spreads faster on social media than the truth – a team at MIT in Boston found that false news was re-tweeted around 70% more than the facts, and: “It took the truth about six times as long as falsehood to reach 1,500 people.” And it’s not bots doing the damage. Ordinary people like re-posting emotional or surprising items, because they are making a statement or they look ‘in the know’. So, the moment something bad appears, your team needs to stay on top of it. Find the feeds, monitor hashtags, respond accordingly and put out your own interesting messages to counteract it. Taking control of the information is the strongest thing you can do. Get in touch to or meet #IMEX19

More: http://bit.ly/2GgPLCF

#events #eventprofs #eventmanagement #crisismanagement #unexpected

#WALKTHETALK

In critical situations or in a crisis we should not waste time to identify who is the decision making authority and has the lead. #WALKTHETALK before any critcial situation and make sure you have defined the roles before the unexpected happen.

#WALKTHETALK

It sounds like a simple question, but the answer could change according the your circumstances.

In a crisis situation, it’s essential to understand who has the lead for any particular scenario. Someone who is familiar with the venue, the team and the event, and – more importantly – who the team all know and trust.

This is something you have to figure out in advance. Before the event, you’ll have developed the collaborative guidelines that your team will all work around, and whoever is in charge will have to step up and walk the talk when the time comes…

Having a key person in charge will keep your reactions calm and consistent, and will determine how you communicate with your staff, delegates and the city. You’ll be able to guarantee all people involved will send out the same messages at the same time, or follow the same plan.

Planning your hierarchy and points of contact in a Crisis Management situation will mean you and your teams have total clarity about who to look to when the unexpected happens. Aside from saving valuable time, it’ll prevent numerous useless discussions when you should actually be getting on with solving your crisis. Get in touch or meet us at #IMEX19 http://bit.ly/2GgPLCF

 

#events #eventprofs #eventmanagement #crisismanagement #unexpected #IMEX19

#DEALWITHIT

Photo: Sergi Briet

#DEALWITHIT

It’s often the elephant in the room at an event production meeting: Crisis Management. Nobody wants to talk about it. Nobody wants to admit they might need it. Nobody wants to think about something going wrong.

Perhaps people are worried that if they speak up about crisis prevention they’ll be viewed as insecure or pessimistic. Or maybe they don’t want to jinx the show with a subconscious doubt, or leave a fear of the unknown to lurk at the back of everyone’s minds…

But we say: embrace it! The only way to counter fear is with confrontation. Dealing with issues. Anticipating any problems and taking the right steps to tackle them when they arrive. Only then will you have a team that feels confident, progressive and forward-thinking.

We all know this, even though nobody wants to say it. So perhaps someone else could ease the pressure and say it for you. Get in touch to find out more.

#events #eventprofs #eventmanagement #crisismanagement #unexpected #IMEX19

#SOCIALMEDIACRISIS

Photo: Steff Berger

#SOCIALMEDIACRISIS

Tacking a social media flurry before it becomes a storm – taking ownership.

You’re busy running your event and something goes wrong. Something unexpected and awkward. One person posts about it on social media and within minutes it’s spreading like wildfire. #veryembarassing What to do?

There’s no option. You have to own the situation, and own it fast. Speed and reaction time on social media is critical, and the faster you get your messages out, the more quickly you will gain control of the situation. Whatever you are doing to remedy the situation, tell people about it.

If you move too slowly, or run and hide, then the gossip-mongers will win. You’ll have trouble regaining the hard-earned trust of your audience, and your image may suffer for good.

A strong social media crisis strategy can help to save your event and your reputation. Want to find out what this looks like? Get in touch to learn:
https://lnkd.in/dsKwHwH

#events #eventprofs #IMEX19 #eventmanagement #crisismanagement #unexpected

1 … 2 … 3 … we are in!

Photo: Sergi Briet

Three expert sessions on crisis communication and business skills at IMEX Frankfurt 2019

1…..
How effective communication in crisis management can rescue your event
Date: Tuesday May 21st, 2019
Time: 14:30 – 15:00
IMEX Seminar Room 3, Inspiration Hub, Hall 9.0
Language: English
https://lnkd.in/eHNEjMy

2……
Wie effektive Kommunikation im Krisenmanagement Ihre Veranstaltung retten kann
Date: Thursday May 23rd, 2019
Time: 10:30 – 11:00
Venue / Room: IMEX, Seminar Room 3, Inspiration Hub, Hall 9.0
Language: German
https://lnkd.in/epZyAMk

3….
Meet the expert on business skills
Date: Wednesday May 22nd, 2019
Time: 13:30 – 15:30
Venue / Room: IMEX Meet the Expert Clinic, Inspiration Hub, Hall 9.0
Language: English
#events #eventpros #eventmanagement #crisismanagement #IMEX

When planning an event, have you thought about all security aspects?

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When planning an event, have you thought about all security aspects?

– Create awareness of all staff members
– Train your team on what to do when finding an unattended item
– Create a crisis management concept for a bomb threat/ terror threat
– Get knowledge of standoff distance parameters
– Have an emergency plan ready
– Have a communication strategy ready
– Be aware and not afraid

What about unattended suitcases?

Join Steff Berger´s session at #IBTMWORLD 2018 on Practical Anti-Terror Awareness Strategies. 60 minutes to learn about concepts for anti-terror procedures. The Managing Director of VOBE Inspires People GmbH is speaking as an experienced conference consultant with specialist knowledge on counter terrorism. Looking forward to seeing you at IBTM World 2018 in Barcelona: Tuesday, 27.11.2018, 14:15-15:15, Knowledge Theatre 2 (Language: English)

Behind the scenes

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Behind The scenes: Let´s accompany Steff Berger recording the text for the introduction video for her session about CRISIS MANAGEMENT FOR EVENTS on IBTM World 2018.

Looking forward seeing you at IBTM World 2018: Tuesday 27.11.2018, 14:15-15:15, @ Knowledge Theatre 2, Language: English.

Welcome to our new company LinkedIn page!

Steff Berger Imax 2018

Welcome to our new company LinkedIn page. Our next highlight: IBTM World 2018 in Barcelona. We are proud to annouce that our Managing Director Steff Berger and her session PRACTICAL ANTI-TERROR AWARENESS STRATEGIES FOR CONFERENCES AND EVENTS are selected for this year‘s IBTM! 27.11.2018, 14:15-15:15 @ Knowledge Theatre 2 Expect the unexpected! See you in BCN!

Learning Lab 2018 Frankfurt

Learning Lab 2018

A big thank you to Sarah Esch, Simone Pohl from the German Convention Bureau | @germanymeetings for the great organisation of the Learning Lab 2018! 30 young professionals joint the first Learning Lab in Frankfurt. I had the great honour to be part of the expert team and to inspire the young professionals for crisis communication in our mice industry.